Search engine optimization for online stores

It's pointless to have an online store that doesn't use SEO, and there are few examples of successful ventures that don't use this channel to attract clients.

Large, targeted traffic should be as inexpensive as possible. A skilled search promoting plan ensures that a visitor's cost is kept to a bare minimum.

Every big online retailer is attempting to hire a search marketing "expert" in the war for the customer.

Every big online retailer is attempting to hire a search marketing "expert" in the struggle for customers. Salaries for persons who have achieved real success in this field are very high. If the monthly promotion budget is n million rubles, it is better to recruit an expensive and experienced person right now rather than letting a novice waste a few of these millions to develop expertise. SEO, on the other hand, is not rocket science, but rather a set of common practises that anyone can understand and implement. While promoting OZON is difficult, promoting a tiny online store is simple enough with the correct tools.

In this post, we will try to focus on the technical components of SEO for e-commerce rather than the budget allocation, target audience definition, calculation of the most favourable click price, analytics systems, and other marketing moments.

Peculiarities

Because an online store typically sells a wide selection of products, focusing on traffic from low-frequency key words is both convenient and profitable.

Internal enhancements

The optimization of hundreds of thousands of product cards is a big part of online shop optimization.
So, here's the page for the product card.

The block layout has established itself as the de facto standard.
Each product card's title and description should be original, readable, and meaningful, as well as include a keyword.
The H1 heading, which includes the key word for which the page is being advertised, must be present (that is, the name of the product). You should also use the keyword in the titles of the next nesting levels: not "Reviews," but "Reviews about the Tefal fv5378 iron."

Purchasing links

We can't recommend anything other than our entire SeoPult solution for buying the bulk of the link mass because we know the whole kitchen of buying links from the inside (and not only because it is our blog). Yes, you can always try to gain links from popular trust sites, personally issue press releases, and paid and free pieces in the media, but the foundation of current online store promotion is a vast variety of sponsored links. They can only be located on link exchanges, and SeoPult offers a clear and robust toolkit for engaging with them, from automatically producing unique link anchors to replacing ineffective donors with new ones.