Full Circle Clothing is a British fashion brand which was founded in 1996 as a welcome breath of fresh air from the fashions and trends of the time. The mid-nineties was, in general, a celebration of bright colour clashes, ripped tops and acid-wash denim. This was also the decade that saw the peak of the Global Hypercolor craze (t-shirts that temporarily changed color in higher temperatures); an almost return of the platform shoe and the Spice Girls.
Essentially, the 90s were a bad decade for fashion -fog essentials hoodie look back on with shame and embarrassment, lest we should forget and give history a chance to repeat itself. Fortunately, even during these fashion dark ages there were a stronghold of designers that knew what true style meant and how important is was to work towards - even if it meant going against the current trends and crazes. This is where Full Circle Clothing came in. They felt it to be their purpose, perhaps even their duty, to rescue Britain from these lows.
Although the styles of individual collections vary over time, the main theme of Full Circle Clothing (and the fundamental idea that they started out with) is to create clothing that is inspired by the natural beauty of our otherwise man-made life. Full Circle's influences come from many forms including architectural and building designs, classic vintage clothing (taken from a utilitarian, rather than fashion, perspective) and British pop-culture and history. Being British, there's also the expected element of quirkiness and a sense that while what they do is incredibly important to them, that's no reason not to be able to smile about it. The combination of influences, inspirations and endless talent ensures that Full Circle Clothing pulls off a look that wakes up the young and tough attitude and personality of the wearer, bringing with it a fresh approach to the ordinary.
Full Circle men's clothing line started with their founding in 1996 and was followed up in 2001 with the launch of their women's range. The entire range also covers more ground than the initial offerings, having mountains of denim jeans and cut-to-fit tailored clothing available. There is also a full, dedicated range of complimentary accessories such as belts, bags, hats, and socks.
Over time, like with all good essentials shirt, the themes and styles of Full Circle clothing have gracefully changed over time. There is much more variety in what they offer now compared to their noble beginnings, and having gradually expanded their team of designers there are also a lot of fresh minds and ideas floating around looking for every opportunity to jump out and take their rightful place in the designs.
While Full Circle is primarily a British brand, it is also available across a lot of the world. While not an exhaustive list, countries where the brand can be found include Russia, Denmark, New Zealand, Australia, the USA and the majority of European countries. The clothing can be found in most cities, usually within independent boutiques but sometimes also in larger department stores.
